Having set up its 40th exclusive store, tile and sanitaryware player Somany Ceramics Limited (SCL) is now ramping up manufacturing capacities to meet the growing demand. To begin with, the company is investing Rs 7-10 crore for adding capacity of around 7,000 sq mt per day at its units in Morbi. Within a year, the capacity at Morbi will be around 14,000 sq mt per day. The company had also expanded its Haryana plant and will be adding capacity at Kadi plant as well. All of these efforts is towards increasing the company’s market share and meeting growing demand at the retail level.
Currently, of the overall Rs 15000 crore tile and sanitaryware market, SCL holds an eight per cent share. However, by the end of financial year 2011-12, the company is looking at Rs 1000 crore turnover. The company is also ramping up its distribution channel by opening up exclusive stores across the country. Currently, the company has around 1,150 direct dealers and another 5,000 sub-dealers to which it will be adding more. It is also opening up exclusive stores in several parts of the country. Meanwhile, the company has bought an additional land near our existing plant at Kadi where it will begin work on doubling up the capacity which is currently at 15,000 sq mt per day at an investment of Rs 60-65 crore.