UFO Moviez India launches franchise brand Nova Cinemas under its subsidiary VDSPL

24 Feb 2016 Evaluate

UFO Moviez India has launched a franchise brand Nova Cinemas under its subsidiary Valuable Digital Screens Private (VDSPL). Under Nova Cinemas, VDSPL will encourage local entrepreneurs to own and operate Nova branded theatres in various parts of the country. The theatres will operate as franchisees of VDSPL. Local entrepreneurs will be primarily responsible to make the requisite investment for setting up of the theatres and will also be responsible for day to day operations of their theaters.

VDSPL will ensure that the theatre is set up at a competitive cost for the franchisees. VDSPL will also grant rights to use the brand 'Nova Cinemas' to the local entrepreneurs for a fee and take end to end responsibility of providing theatrical technologies as well as sourcing of film content.

Under this asset light initiative, VDSPL aims to recreate the screen growth in non-metro regions across India. Contractually, Nova franchisees shall be required to use UFO's service offering thereby providing a dedicated and captive customer base for UFO's digital cinema & advertising business.

UFO Moviez is India's largest digital cinema distribution network and in-cinema advertising platform (in terms of numbers of screens). They operate India’s largest satellite-based, digital cinema distribution network.

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