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Arvind Fashion partners with Sachin Tendulkar to launch true blue

14 Mar 2016 Evaluate

Arvind Fashion Brands, a brand new venture from Arvind, has entered into joint venture partnership with the legendary Sachin Tendulkar to launch an iconic premium men’s wear apparel and accessories brand called True Blue. True to its name, the brand re-interprets traditional Indian heritage in the modern context, making it relevant to the spirit of the global Indian - a modern traditionalist - comfortable in his skin and someone who seamlessly blends - in either New Delhi or New York. The growing menswear category has been a strong decision maker to launch True Blue.

The apparel range designed and led by Sachin’s persona will showcase 300 styles inspired from the heart of India and is priced at Rs 1,199 onwards. The brand will see its first offline store launch in May 2016 in Mumbai. The brand will launch 25-30 stores across India and plans to target a turnover of Rs 200 crore in the next 5 years.

Arvind Fashion Brands is a brand new venture from Arvind, India’s largest integrated textile player and one of the oldest and most respected groups in the textile business in India. Arvind Fashion Brands was set-up in early 2015, with the objective of introducing desirable homegrown apparel brands with the Arvind promise of quality.

Arvind Share Price

387.20 4.50 (1.18%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Welspun Living 125.45
Vardhman Textiles 557.75
Arvind 387.20
K.P.R. Mill 926.40
Page Industries 37935.70
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