ITC’s sales of its instant noodles brand Yippee are recovering and its market share has risen to anywhere between 30 percent and 40 percent. Meanwhile, the company will gradually expand its foray into the dairy sector nationally and the company has entered the dairy segment with ghee in the southern market and is looking to introduce more products in the segment in future including chocolates.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
