PVR cinemas, the nation's leading destination for all things movies, and Paytm, India’s largest mobile payments and commerce platform, have entered into a new strategic relationship that will bring PVR’s movie tickets to Paytm’s e-commerce platform as a part of its nationwide foray in the on-line movie ticket segment. In the first year of this relationship, PVR targets to sell tickets worth Rs 2.5- 3 billion on Paytm’s e-commerce platforms besides selling tickets from the box offices and other channels.
PVR is the largest and the most premium film and retail entertainment company in India. The company is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.
