Jammu & Kashmir Bank (J&K Bank) has signed an agreement with a Valley-based information dispensation application -- PIPE. Through its PIPE account, the bank shall disseminate information regarding new product launches, marketing campaigns, holidays, etc., across user base of more than 10,000 accounts. Available on Google playstore, PIPE is a secure android application, which enables its users to send and receive notifications, messages and links across locations, devices and platforms in real time.
Jammu & Kashmir Bank is the only state government owned bank in the country with the Government of J&K (GoJK) holding around 53% shareholding in the bank. J&K Bank holds a monopolistic position in the state of J&K constituting majority of the credit and deposits in the state.