ITC, diversified business group has introduced a common loyalty programme - Club ITC by coming together with Wills Lifestyle. With this program members will earn points on purchases at Wills Lifestyle stores or by staying at ITC Hotels across the country, with multiple avenues to redeem them.
A member endorsing either of the two brands - ITC Hotels or Wills Lifestyle - automatically becomes entitled to get benefits of both brands as points earned at Wills Lifestyle stores can be redeemed against further purchases or stay at the hotels, or even dinner at restaurants. Redemption options include ITC's personal care, ITC food products and select services from International Travel House. The members will get priority on room bookings, room upgrades and free Internet, besides a host of other facilities.
ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
