ITC has reportedly entered into the super-premium chocolate segment with a luxury offering branded Fabelle, which will be sold through boutique stores in its luxury hotels. The boxes of assorted chocolates will be sold at Rs 1,000 each on average and the chocolates will be manufactured in Bengaluru. ITC is hoping to create a luxury chocolate market in the country after almost a decade of product development by the diversified company's food division.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
