Raymond to enter into the FMCG category: Report

29 Jun 2016 Evaluate

Raymond is reportedly planning to extend its heritage brand into the FMCG category. The company’s new President & Group CEO for FMCG, has been given the mandate to develop the fabric and apparel brand of Raymond into a slew of FMCG products in addition to its existing brands like Park Avenue, Premium, True Tone and Kamasutra. It already has a ready retail network through the Raymond stores apart from 600 distributors reaching out to 2 lakh outlets for its existing FMCG portfolio.

As the textile brand of Raymond makes a foray into the international markets, its FMCG portfolio would also get extended to new markets where it already has subsidiaries.

Raymond is one of India’s largest branded fabric and fashion retailers. It is one of the leading, integrated producers of suiting fabric in the world, with a capacity of producing 38 million meters of wool & wool-blended fabrics.

Raymond Share Price

369.60 -12.40 (-3.25%)
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