Times Internet partners HDFC Bank for co-branded debit cards

12 Aug 2016 Evaluate

HDFC Bank and Times Internet, the digital arm of The Times of India group, have launched an exclusive co-branded debit card ‘Times Points HDFC Bank Debit Card’. This first-of-its-kind debit card offers customers the best deals, discounts, and rewards on online shopping.

This is the second co-branded card launched by Times Internet with HDFC Bank. The partnership began with the launch of a co-branded Credit Card targeted at the entertainment segment in 2013. Times Card is a leading player in the entertainment category with over 3.5 lakh customers and its success led to the launch of the debit version. The Times Points Debit Card combines the synergies of HDFC Bank, the largest issuer of credit cards in the country offering a bouquet of cards catering to different segments of customers, and Times Points, an online loyalty product with over 18 million users.

Times Points HDFC Bank Debit Card is positioned as a shopping plastic to help customers benefit from internet based deals and offers. Currently launching with 20 key welcome offers and over 350 running offers it will continue to add more deals every month. The card will have a daily Shopping limit of Rs 2.75 lakh and an ATM withdrawal limit of Rs 1 lakh.

HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.

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