In the wake of the ban on high denomination notes, ICICI Bank is aiming to add 100 villages in as many days to create a digital ecosystem for the transaction and commercial activities in the far-flung areas of the country. It is the largest village promotion programme in the country that will facilitate digital transactions in villages.
Theses villages will enable dwellers to use digital channels for banking and payment transactions. In these areas, villagers will be able to open bank accounts using Aadhaar-based e-KYC and make cashless payments to retail stores through a unique SMS/USSD-based mobile solution. Besides it will also impart vocational training and credit facility to help villagers earn a sustainable livelihood.
Bank's ambitious project is inspired by the success of India's first digital village created by it at Akodara in Sabarkantha district, Gujarat last year.
