Multiplex major PVR is reportedly planning to add 10 4DX screens to its collection in the next 24 months. The company has signed the agreement with South Korean cinema company CJ 4DPLEX. Owned by CJ 4DPLEX, 4DX is the first and leading 4-dimension (4D) cinema technology for feature films that provides moviegoers with an immersive cinematic experience using motion, wind, lightning, vibration, fog, rain, snow, rainstorm and scents that go far beyond 3D. It offers a complete visual, aural, olfactory and tactile experience to cinema viewing.
PVR is the largest and the most premium film and retail entertainment company in India. The company is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.
