Tata Global Beverages gains on plan of re-entering into ayurvedic tea segment

14 Dec 2016 Evaluate

Tata Global Beverages is currently trading at Rs. 124.65, up by 1.05 points or 0.85% from its previous closing of Rs. 123.60 on the BSE.

The scrip opened at Rs. 122.60 and has touched a high and low of Rs. 124.70 and Rs. 122.60 respectively. So far 21624 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 157.65 on 19-Oct-2016 and a 52 week low of Rs. 100.10 on 12-Feb-2016.

Last one week high and low of the scrip stood at Rs. 124.95 and Rs. 120.75 respectively. The current market cap of the company is Rs. 7810.23 crore.

The promoters holding in the company stood at 35.72%, while institutions and non-institutions held 34.59% and 29.68% respectively.

Tata Global Beverages is planning to re-enter into the ‘goodness of ayurveda’ with its own offering. The market leader in tea is re-entering the ‘ayurvedic’ tea segment after doing a pilot more than two years ago, under its brand -- Teaveda.

While it continues to expand the green tea segment with the UK-based Tetley brand, which it had acquired, another ‘health’-based ayurvedic tea has recently been added to its portfolio. Both Tetley and Teaveda have been pegged on par in the tea bag segment which is growing faster and is currently about 3-5 per cent of the Rs 30,000 crore tea category.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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