ITC initiates price hike of an over 14-15 percent in its two brands: Report

26 Dec 2016 Evaluate

ITC has reportedly initiated an over 14-15 percent price hike in its ‘Navy Cut’ and ‘Gold Flake’ brand of cigarettes. Both ‘Navy Cut’ and ‘Gold Flake’ (regular) are considered to be mid-market brands and were priced at Rs 78 for a packet of 10 sticks.

For the new ‘Navy Cut’ packets, the printed price is Rs 89 for 10 sticks of 74 mm. In the case of Gold Flake regular (which has a stick size of 69 mm), the maximum retail price has been revised to Rs 90 approximately.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.


ITC Share Price

404.80 1.75 (0.43%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
ITC 404.80
Godfrey Phillips 2731.75
VST Industries 251.90
The Indian Wood Pro. 37.38
NTC Industries 163.55
View more..
Register Now to get our Free Newsletter & much more!

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×