PVR has unveiled UPI to enable customers to make payments online. PVR Cinemas, the largest cinema exhibition company in India, has unveiled a Unified Payment Interface (UPI) for its 122 properties across the country. The option will enable customers to make online payments via UPI in addition to net banking, wallets and credit/debit cards. This will be the first large-scale roll-out of UPI by any cinema chain in India.
UPI is a unique payment solution built to empower customers to initiate payment requests through their smartphone. It provides a Virtual Payment Address (VPA), through which users can send and receive money on a two-factor authentication.
PVR is the largest and the most premium film and retail entertainment company in India. The company is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.
