Bombay Dyeing & Manufacturing Company reportedly expects its retail business to turn profitable in 2017-18. The company expects an organizational restructuring - with young blood from a variety of other sectors coming in - coupled with Rs 100-crore spends on a brand-refreshment (and re-branding) exercise to help the division get back on track.
The company has already decided to exit textile manufacturing, which will now be outsourced. Apart from the brand refreshment exercise, plans are afoot to shore up its retail presence. The company plans to increase the number of franchise stores to 500 (from 200-odd) and double the number of traditional multi-brand outlets to 10,000.
Bombay Dyeing & Manufacturing Company is a holding company that is engaged in finishing of cotton and blended cotton textiles; manufacturing of bedding, quilts, pillows and sleeping bags; real estate activities, and manufacturing of polyester Staple Fiber (PSF).
