Ashok Leyland, the Hinduja Group flagship, has signed cricketer Mahendra Singh Dhoni as its brand ambassador to gain market share in the commercial vehicle business. The company has roped in a celebrity endorser for the first time in its six-decade journey.
Dhoni's endorsement will be backed by a multi-media campaign across all markets and addressing all customer segments. The company is the second largest commercial vehicle company in India with a market share of around 22% and turnover of Rs 11,118 crore in 2010-11.
Ashok Leyland is the flagship of the Hinduja Group and a leading manufacturer of commercial vehicles in India.
