Ashok Leyland ropes in Mahendra Singh Dhoni as brand ambassador

14 May 2012 Evaluate

Ashok Leyland, the Hinduja Group flagship, has signed cricketer Mahendra Singh Dhoni as its brand ambassador to gain market share in the commercial vehicle business. The company has roped in a celebrity endorser for the first time in its six-decade journey. 

Dhoni's endorsement will be backed by a multi-media campaign across all markets and addressing all customer segments.  The company is the second largest commercial vehicle company in India with a market share of around 22% and turnover of Rs 11,118 crore in 2010-11.

Ashok Leyland is the flagship of the Hinduja Group and a leading manufacturer of commercial vehicles in India.

Ashok Leyland Share Price

154.15 -8.85 (-5.43%)
30-Mar-2026 16:59 View Price Chart
Peers
Company Name CMP
Ashok Leyland 154.15
Force Motors 19403.35
Olectra Greentech 966.40
Tata Motors 394.60
SML Mahindra 3792.95
View more..
Register Now to get our Free Newsletter & much more!

© 2026 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×