HDFC Bank, the private sector lender has digitized payments at over 1,200 dairy co-operatives in the country under its Milk to Money (M2M) programme. The digitization of dairy co-operatives has benefited 3.2 lakh farmers across 16 states.
M2M was launched in 2010 with an aim to bring dairy farmers into the organised banking system, digitising the entire dairy value chain, and bringing to them products meeting their banking and financial needs. The M2M footprint now covers Gujarat, Rajasthan, Uttar Pradesh, Maharashtra, Punjab and Haryana, among other states.
Promoted in 1995 by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 37 million customers across hundreds of Indian cities using multiple distribution channels including a pan -India network of branches, ATMs, phone banking, net banking and mobile banking.
