Parag Milk Foods has expanded its product range with the launch of ‘Slurp’, a mango fruit milk juice, as part of plans to become one of the largest FMCG dairy organizations. With this, the company has entered into Rs 8,000 crore mango juice segment and it is entering into this segment after conducting research for the last 18 months in Chennai, New Delhi, Mumbai and Kanpur.
Slurp, made from mangoes, with a dash of milk, fits the bill. The product will be available in 4,000 retails outlets across the four cities.
Mango flavour leads the Rs 7,100-crore fruit-juice market, which is part of the Rs 10,000 crore beverage category. The fruit-drink market is growing at 27 per cent every year.
Parag Milk Foods is one of the leading manufacturers and marketers of dairy-based branded foods in India. It manufactures a diverse range of products including cheese, ghee, fresh milk, whey proteins, paneer, curd, yoghurt, milk powders and dairy based beverages targeting a wide range of consumer groups through several brands.
| Company Name | CMP |
|---|---|
| Varun Beverages | 474.05 |
| Nestle | 1285.65 |
| Britannia Inds | 5733.75 |
| LT Foods | 422.10 |
| Hatsun Agro Product | 979.20 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: