Raymond has entered into partnership with Khadi & Village Industries Commission (KVIC) to promote its branded Khadi label -- Khadi by Raymond -- globally.
The KVIC has permitted Raymond to promote sales and marketing of Khadi or Khadi products from village industries or handicrafts and forge links with established marketing agencies through the PPP mode.
Under the partnership, the textile and apparel major has guaranteed a minimum procurement of Khadi and Khadi products for a period of five years with primary purchases of muslin cotton, wool blends and silk. Moreover, the new label will be available at KVIC outlets, besides its 350 and more ‘The Raymond Shops’ across India and leading e-commerce portals beginning August 2017.
Raymond is one of India’s largest branded fabric and fashion retailers. It is one of the leading, integrated producers of suiting fabric in the world.
