ITC is reportedly planning to sell premium fruits and vegetables and pricey processed foods, competing directly with existing retailers and new-age grocers such as Amazon Fresh, hastening its transformation into one of India’s most diversified consumer companies from just the country’s biggest cigarette maker.
Moreover, the company is seeking to strengthen its Rs 10,000-crore diversified consumer business. In this regards, the company is planning to build a retailing presence rivaling that of Mother Dairy.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
