PVR Cinemas in partnership with Seoul-based CJ 4DPLEX has launched its first 4DX screen in South India at PVR Market City, Bengaluru and its largest 4DX screen in Mumbai at PVR (ECX) Phoenix Market City.
With the two launches, at an investment of Rs 5 crore each, the company reaches a count of three of the eleven 4DX technology-enabled movie screens scheduled to be rolled out in India over the next few years.
PVR is the largest and the most premium film and retail entertainment company in India. The company is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries.
