Lux Industries is reportedly planning to strengthen its brand in India through its premium productline and by entering newer markets. In this regard, the company will launch premium active wear and lounge wear for men next month under its brand GenX, and premium women lingerie, priced at Rs 170- Rs 400, under the brand Lyra which will hit the market in four months. Other products like track suits and sweat shirts for men will also be launched.
Recently, the company commissioned a new plant in Dankuni, West Bengal that will take the product capacity to 20 lakh pieces in the next three years from 12 lakh pieces now. The company has 12 manufacturing plants in India.
Lux Industries manufactures and sells knitwear in India. The company offers a range of innerwear for men, women, and children. It also exports its products to the Middle East countries.
