In a bid to grow its premium portfolio, Rupa & Company is reportedly planning to acquire smaller regional and national players with a turnover of up to Rs 400 crore. The company is planning to add more brands through the inorganic route to grow and compete with international brands like Jockey (from Page Industries), which is the market leader in the premium segment.
Rupa & Company exports its branded products to Myanmar, West Asia and African markets such as Nigeria and Ghana.