PVR has sold its premium bowling and entertainment format bluO entertainment to Smaaash Entertainment for Rs 86 crore. The company has entered into definitive agreements with Smaaash Entertainment to sell its stake in bluO entertainment, a premium bowling and entertainment format operated by the company.
bluO is a joint venture between PVR and Major Cineplex Group of Thailand, in which the Indian firm owns 51% stake, while the balance 49% is with the latter.
PVR is the largest and the most premium film and retail entertainment company in India. The company is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries.
