ITC has reportedly all set to launch -- potatoes, tomatoes and onions -- in the packaged foods category across the frozen, chilled, cool and ambient shelf-life segments. The rollout of ITC Master Chef Frozen Prawns is under way in Hyderabad and Delhi. Segregated into different sizes and individually quick frozen, the prawns are offered in 200 gm packs for retail consumers and larger packs for institutional customers.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
