LUX Industries has signed Bollywood megastar Amitabh Bachchan, as the Brand Ambassador for its brands Venus and Cott'swool. The company has said that associating with India’s finest actor, the legacy of Venus and Cott'swool is taking a phenomenal leap in marketing impetus in the popular segment. Bollywood star Varun Dhawan, the heart throb of young India, continues to be the brand ambassador of LUX Cozi.
The company wants to diverse portfolio of brands individually to grow and sustain its leadership position in the market, while aim to continue bonding with their brand evangelists in a more meaningful and engaging way.
Lux Industries manufactures and sells knitwear in India. The company offers a range of innerwear for men, women, and children. It also exports its products to the Middle East countries.
