Ashok Leyland has appointed ADK-Fortune as its creative agency to take care of its brand campaigns in India. ADK-Fortune in India is an equal partnership between Japan’s Asatsu-DK and the British multinational communications firm, WPP group.
Ashok Leyland, the Hinduja Group flagship company in India, is engaged in the manufacturing of commercial vehicles and related components. The company’s products include buses, trucks, engines, defense and special vehicles.