Tata Global Beverages pilots first tea cafe in Bangalore

31 Oct 2017 Evaluate

Tata Global Beverages is evaluating the out of home beverage space with the pilot launch of its first tea cafe Tata Cha. The first Tata Cha tea cafe is located at 12th Main Indiranagar, the heart of Bangalore. The company is planning to test launch a total of four pilot stores to evaluate the consumer proposition and business model. Based on the outcome of the pilot, Tata Global Beverages will decide on future course of action for the out of home beverage space.

Tata Global Beverages is a global beverage business with a brand presence in over 40 countries. The company has significant interests in tea, coffee and water and is the world’s second largest tea company.

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