ITC has launched a new brand ‘Farmland’ to mark its foray into the fresh fruits and vegetables segment. This step taken by the company is part of its efforts to diversify into new areas of agri-business. The company launched four variants of potatoes and would introduce apple by the next quarter under Farmland brand.
Besides, the company is also working with farmers to produce climate-controlled farm products mainly the leafy vegetable as it aims to introduce one new product in every quarter.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
