PVR Pictures, a 100% wholly owned subsidiary of PVR has joined hands with BookMyShow, for Vkaao, a web-platform that enables individuals to choose the films that play in their local cinemas. As part of this association, India's leading entertainment brands have come together to bring curated content by empowering the fans and movie goers to choose films, screening time, and theatre locations at any PVR Cinema across the country.
While PVR Pictures will continue to focus on making available a variety of films across genres and languages, BookMyShow will leverage its advanced analytical capabilities to identify the right set of viewers and curate screenings backed by its decade long intelligence and incisive understanding of movie goers.
PVR is the largest and the most premium film and retail entertainment company in India. The company is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries.
