Raymond Group has launched ‘One Park Avenue’, a customer facing initiative for Park Avenue’s range of men’s grooming products. Resonating with the confident young male of today, One Park Avenue will entail a distinct brand, product and an aggressive Go-to-market strategy. The brand will soon make its way to international markets such as the Middle-East, Bangladesh and Nepal, with a phase 2 plan to enter South Asian markets of Sri Lanka, Bhutan and Myanmar in the next six months.
After the acquisition of Ansell’s stake earlier this year, One Park Avenue is yet another significant step that will strengthen company’s FMCG play both nationally and internationally, which is an important driver for value creation for the Raymond group and an integral part of the Raymond Re-Imagined journey.
Raymond is one of India’s largest branded fabric and fashion retailers. It is one of the leading, integrated producers of suiting fabric in the world.
Company Name | CMP |
---|---|
Raymond | 2100.85 |
Siyaram Silk Mills | 467.00 |
Manomay Tex India | 192.70 |
Ludlow Jute &Special | 88.75 |
KG Denim | 28.81 |
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