HDFC Bank, Camson Biotechnologies to launch co-branded Kisan card

22 Jun 2012 Evaluate

HDFC Bank, the leading private sector lender in association with Camson Biotechnologies, an agri-biotech company, will jointly launch a co-branded Kisan card. With the help of this card, rural farmers can buy agri-inputs at cheaper rates.

Besides, HDFC Bank has also entered into a memorandum of understanding (MoU) with Camson Biotechnologies whereby the bank will approach the biotech company’s 3,000 dealers and appoint them as Business Consultant or Business Facilitator. This appointment will be as per Reserve Bank of India's Financial Inclusion Policy. HDFC Bank will be able to penetrate in rural India through this strategic alliance through Camson's dealership network.

Further, the appointed dealers will be provided with a customized current account offering credit facilities at special rates. They will be able to do almost all the transactions that a consumer avails at any ATM. The bank currently has rural customer base of 85,000 and with help of agri-biotech company it can reach up to 5 lakh audience.

Camson Bio Technologies operates as an integrated agriculture biotechnology company in India. It produces hybrid seeds, bio-fungicides, bio-insecticides, bio-stimulants, bio-fertilizers, and biocides catering to the requirements of farmers.

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