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Viaan Industries signs licensing deal with Stream Live

Redmax Footwears Ltd. | Trading | Miscellaneous | BSE: 537524 | NSE:

05 Mar 2018 Evaluate

Viaan Industries has signed an exclusive licensing deal to launch a digital live trivia game show for India. iQ Live is a trivia game, not wholly dissimilar from TV gameshows like Kaun Banega Crorepati & Who Wants To Be Millionaire, except minus the studio audience. Twice a day 1.30pm and 9pm, a host walks everyone watching through a series of 12 multiple-choice general knowledge questions. Its free to play, get all 12 right and you win a share of the daily cash prize pool which will go into lakh. Get a single question wrong, and you’re out! The company funds the daily prizes through advertising & marketing tie ups. It’s a new rage in the USA & China where these apps have a devout following of millions of users. This is Viaan Industries’ second LIVE game show the first was Aunty Boli Lagao Boli on Colors TV and Now iQ Live which is a pure live digital show.

This will be the future of LIVE television where advertisers will be able to see the actual number of viewers watching their ads and promote products within the game show before every question to millions of dedicated viewers. Market research companies will benefit from instant data research on their brand integrated questions enabling them with knowledge of where to spend more marketing dollars. iQ keeps to a strict daily schedule of 9pm IST, with another show at 1.30pm on weekdays. The show starts on March 12, 9pm to be hosted by TV & Bollywood actor Rohit Roy.

Viaan Industries has launched its own direct online ad booking system where advertisers can pay and reserve 30 second spots video ads on a first come first served basis on www.iqlive.in The iQ Live app is now available on both android and iOS.

Viaan Industries was founded in Mumbai, India by renowned entrepreneur Raj Kundra and top celebrity Shilpa Shetty Kundra. The company has a strong and growing presence across the promising sunrise sectors of Entertainment (Gaming, Licensing, Animation), Health & Wellness.

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Viaan Industries signs licensing deal with Stream Live

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