ITC is reportedly in the process of acquiring the Nimyle brand of floor cleaner from Arpita Agro, in order to boost revenue from its non-cigarette FMCG segment. Nimyle will give ITC an immediate entry into the floor, bathroom and kitchen cleaning space where it is inexperienced.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
