HCL Infosystems, IT solutions company, in its latest brand building initiative has got onto YouTube to target the younger audience. It is going to continue advertise on television as well. The new campaign is the fourth in the ongoing campaign under the ‘Technology that touches lives’ campaign.
This new ad, on air since July 1, shows two men stranded on an island and how technology comes to their rescue. It is to portray HCL’s transition from an IT service provider to a preferred IT solution partner for customers. It also conveys that HCL understands the needs of its customers and solves them with smart and effective solutions.
