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Tata Global Beverages aims to position brand Himalayan as a global label

19 Jun 2018 Evaluate

Tata Global Beverages (TGBL) is planning to strengthen its packaged drinking water portfolio, and expand overseas to position its water brand Himalayan as a global label. Himalayan has become the first premium Indian FMCG brands to target the American customers. The premium end of the water market in the country is growing rapidly and Himalayan is well positioned to leverage the growth in this segment.

The company has three brands -- Himalayan, Tata Water Plus and Tata Gluco Plus. It has a joint venture with PepsiCo, NourishCo Beverages for marketing and distribution of these products within India.

Tata Global Beverages is a global beverage business with a brand presence in over 40 countries. The company has significant interests in tea, coffee and water and is the world’s second largest tea company.




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