PVR has entered into a non-binding Memorandum of Understanding (MoU) with Al-Futtaim LLC, a Limited Liability Company established under the laws of Dubai, for inter alia exploring opportunities to jointly develop cinema business in the Middle East and North Africa region. Both parties will work together over the next few months to undertake a feasibility study and convert this Memorandum of Understanding into a formal joint venture arrangement. The joint venture will introduce grand collection of unique experiential cinema formats to the region including PVR's Director's Cut format that blends the best in high-end hospitality and entertainment.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
