PVR has renewed its non-exclusive arrangements with Paytm and Bookmyshow, on August 2, 2018, for booking and selling PVR Cinema's ticketing inventory, through their web and app based platforms for a term of 3 years.
The company is entitled to receive from these aggregators an aggregate amount of Rs 410 crore towards minimum guarantee and refundable security deposit for booking PVR Cinema’s ticketing inventory on their online ticketing platforms, subject to other terms and conditions of the agreements. Out of the above amount, PVR will receive an upfront advance payment of Rs 350 crore.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
