ITC is reportedly planning to launch ready-to-drink, milk-based beverages by next month. The company will launch new product range, starting with Sunfeast Wonderz, in the southern states of Tamil Nadu, Karnataka, Telangana and Andhra Pradesh. The company will use real fruit pulp for the milkshakes, unlike existing products made with artificial flavours.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
