Dish TV India has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand. Titled ‘Go for Highera’, the campaign is urging customers to not settle for less, but ask for more. Conceptualized by Lowe Lintas, the TVC campaign is now live and is being rolled out in the three southern languages across the three southern states.
With an aim to connect with potential customers in South India, D2H's 'Go for Highera' a 360-degree TVC campaign is being promoted on social media & digital platforms, cinema and print media to reach out to larger audience.
Dish TV is India's largest Direct to Home television operator using MPEG 4 DVB S2 and MPEG 2 digital compression technology.
