PVR Cinemas has gone live with Amazon's AI-powered voice assistant, Alexa. With this digital initiative, the company enables its customers to get information about latest movies, show timings, locations etc. via Alexa. In line with the brand's consumer-first approach, PVR Cinemas is the first Indian multiplex chain to be live on Alexa skill that ensures a seamless pre-visit experience to the customers.
The skill can be experienced across all Amazon Echo smart speakers as well as a range of Alexa built-in devices such as Harman Kardon Allure. Users will have to enable the PVR skill using the Alexa app, link their account, and just say ‘Alexa, open PVR cinemas’ to get started.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
