Pritish Nandy Communications’ (PNC) wholly owned subsidiary - PNC Wellness has entered into a partnership pact with Franchise India to grow its wellness brands, Moksh and Moksh Zip. While the first year of expansion will see the Moksh brand expand in TIER I cities like Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai, the second and third year will see the brand move to TIER II and TIER III cities in India thereby ensuring a nationwide footprint.
This partnership comes at a perfect time since various studies have shown that Indians are slowly on their way to becoming one amongst the world’s most health-poor populations. This has led to a huge wellness revolution in cities and has even percolated down to every small town of India.
Pritish Nandy Communications is in the business of acquiring content and producing movies. It is amongst the first companies to introduce corporate system in Hindi cinema industry. The company is a vision of Pritish Nandy, who is a well-known author, journalist, editor and TV host and poet.
