ITC has increased the price of three brands - Bristol, Flake Excel and Capstan by about 7 percent to 14 percent. Price of Flake excel is hiked by 11 per cent, Bristol by 6.7 per cent and Capstan by 14.5 per cent by the company. These three brands together contribute around 10 per cent to 13 per cent of total cigarette sales of ITC.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
