PVR Cinemas and CJ 4DPLEX, the world's leading cinema technology company has signed a new deal at CinemaCon 2019 to open 10 ScreenX theatres in India by 2021. This extends the previous partnership between CJ 4DPLEX and PVR Cinemas in bringing a total of 21 4DX theaters across India by the end of 2019. With the new agreement, CJ 4DPLEX and PVR expect to operate a total of 31 theatres combined.
The ten PVR Cinema theatres across metros; Delhi-NCR, Mumbai, Pune, Bangalore, and Hyderabad will be integrated with the industry first ScreenX technology and will set an industry benchmark for an enhanced movie viewing experience.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
