ITC introduces interactive mobile telephony for farmers

16 Aug 2012 Evaluate

ITC’s business division Indian Leaf Tobacco Development (ILTD) has introduced a mobile telephony-based technology tools for personalized farmer communication, after introducing the popular e-Choupal initiative, which changed the agricultural procurement value chain in the country.

This new initiative will offer accurate and timely crop advisory services through mobile phones and the subscribed farmers will frequently get a combination of voice and SMS messages at regular intervals throughout the crop cycle. The company has rolled out this project in Mysore district in Karnataka with more than 5,500 farmers who grow tobacco and ragi, with a potential to cover more than 50,000 farmers in the district.

The entity has a dedicated team to work on content development and a panel of experts from the Tobacco Board, Central Tobacco Research Institute (CTRI) and ITC scrutinize all the messages before being delivered to the farmers.

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