ITC is planning to expand its dairy beverages portfolio to the rest of the country by the next summer and is eyeing a 5-10% market share in the first year of operations. The company entered the ready-to-drink milk-based beverages market with the launch of Sunfeast Wonderz Milk last December. The milkshake market is around Rs 1,000 crore.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology
