ITC’s food division--ITC Food has signed bollywood actor Ranveer Singh as the brand ambassador of its salty snack brand, Bingo. With this announcement, Singh becomes the first celebrity endorser to promote the snack brand.
Under the brand Bingo, ITC food sells a variety of finger snacks, including potato chips, Tedhe Medhe, Mad Angles, Tangles and No Rulz.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
