ITC’s personal care and shower gel brand -- Fiama has launched ‘Fiama Scents’. A first of its kind innovation, Fiama introduces a touch-activated fragrance encapsulation technology in a new range of body washes. Fiama Scents, crafted with fragrance encapsulation technology, enables fragrance release with a slight rub on the skin for as long as eight hours after a bath.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
