Reliance Entertainment has joined hands with PVR Pictures, the motion picture arm of PVR, India's largest cinema chain, to distribute films pan India. This venture is the first endeavor of its kind in the Indian film industry.
At the onset the companies together will distribute Reliance Entertainment's upcoming film slate starting with Game Over on June 14. This will be followed by Super 30 on July 12.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.